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Advice from founders

Hard-won lessons.

Founders writing for founders. Real stories, real numbers, real mistakes. Each piece is contributed by a business owner and filtered by topic.

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Young founders.

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Be mentioned here.
This space is for the next young founder.

Building something, and young enough that people still call it a side project? Tell us what you are making. This seat is yours next.

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Recent pieces.

15 published

Sorted by most recent
Founder stories

The feeling you can’t price-match

TK Scent Experience did not begin with a candle. It began with a memory: the way a Caribbean home announced itself before you reached the door.
TK Scent Experience
Home fragrance & candles · Toronto, ON
Founder stories

Birth of a NATION

Nation Performance did not start as a gym. It started as a feeling its three owners had been chasing since they were the ones coming up.
Nation Performance
Group training facility · Mississauga, ON
Founder stories

The punch everyone already asked for

CJ's Punch didn't start as a business. It started as the thing you brought. Rooted in a Kittitian and Jamaican family, it was the rum punch asked for by name before anyone took a plate of food.
CJ's Punch
Caribbean rum punch · Ontario
Founder stories

Jazzy’s Brewhaus

We built the menu out of our neighbours. The beans, the bread, the brews are all local, and a lot of what comes in goes right back out into Perth.
Jazzy's Brewhaus
Owner · Perth, ON
Funding stories

The grant nobody tells you about

Plenty of small businesses hire the same way every summer: pay full wages, absorb the hit to margin from June through August, and hope the fall makes up for it. Canada Summer Jobs exists to change that math, and many owners only hear about it from a customer. Here is what the program covers, how the application works, and how to tell if you are leaving money on the table.
General Advice from Mentioned
Curated for founders
Operations

Cash flow is the thing that kills you, not profit

Most Canadian small businesses that fail were profitable on paper. The money just arrived later than the bills did. Here is the simplest 13-week cash view that gives you 90 days of warning before a gap opens. And what to do the moment you see one coming.
General advice from Mentioned
Curated for founders
Hiring & team

Your first hire costs more than their salary

Between CPP, CPP2, EI at 1.4× the employee rate, and the time you stop billing to manage someone, your first employee costs far more than the wage. Here is how to budget the real number before you post the job. So the hire grows you instead of sinking you.
General advice from Mentioned
Curated for founders
Funding stories

The grants you can actually get vs. the ones you can’t

A huge share of program funding is for non-profits and charities, not businesses. Chasing the wrong ones wastes the one resource you can't get back: time. Here is how to tell, in two minutes, whether you can apply directly, need a partner, or should walk away.
General advice from Mentioned
Curated for founders
Operations

Raising your prices is a sentence, not a strategy

Owners agonize over a price increase for months, then deliver it like an apology. The increase is almost never the problem. The delivery is. Here is the plain way to tell existing customers, what to expect, and why far fewer leave than you fear.
General advice from Mentioned
Curated for founders
Contribute

Have something worth saying?

If you have run a business for a few years, you know things that matter to every founder coming up behind you. Mentioned exists to make that knowledge visible.

We lightly edit for clarity and length. No commercial pitches, no thinly disguised marketing. Just the real version of what you would say to another founder over coffee.

How contribution works

  1. 01 Pitch us a topic from your dashboard
  2. 02 Write 600 to 2,000 words in plain language
  3. 03 We edit lightly and publish within a week
  4. 04 Your business is linked from the piece
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