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About Mentioned

BUILT ON
recommendation.

A relationship-aware business directory for the people who actually keep small businesses running. Their founders, their suppliers, their communities, and the recommendations that bring them all together.

WHAT WE do.

Most directories can tell you a business exists. Mentioned tells you who stands behind it. The founder, the suppliers and contractors in their circle, the businesses they recommend, and the funding that helped them get started. We make the relationships behind a business visible, because those relationships are what people actually rely on when they decide who to trust. Mentioned is built for connection, and for every business willing to tell its story.

TRUST YOU CAN see.

Mentioned has no star ratings and no reviews. Instead, business owners recommend the businesses they actually trust. A single positive tap, anchored to their own business, with no negative mechanism and no anonymous takedowns. A recommendation here means a real owner put their own name beside yours.

Over time that builds something a rating never could: a quiet, honest record of who trusts whom. Customers don’t just see that a business is present. They see who in the community vouches for it. That’s the difference between a listing and a reputation.

FOR EVERY owner.

Mentioned is built for the full range of people who run small businesses. And for the specific things each of them needs. The founder telling their story for the first time. The woman-owned business looking for the capital programs she qualifies for. The neighbourhood gym trying to find the funding to run a community program. The recent graduate starting their first business, with the skills but not yet the customers. Mentioned makes their story visible, connects them to businesses and customers who see them.

Founders Women-owned Afro-Caribbean Indigenous-owned Youth-owned Rural Wellness & fitness Every community

SHARED knowledge.

How to hire your first employee, how to survive the first winter as a new restaurant, how to get wholesale pricing, what to know before you incorporate. Owners answer these questions by contributing advice; the hard-won knowledge a new entrepreneur usually only gets if they already have family in the trade.

What we believe

A business succeeds when others do.

We believe a business does better when the businesses around it do better, and when the people behind it are seen. Mentioned is built on that idea. Make the relationships and the people visible, and trust, customers, and opportunity follow.